Frase Review 2025: Best Budget AI SEO Tool?
Frase combines SERP research, AI content brief creation, and an AI writing assistant in one affordable platform. We tested it on real projects to see if it can replace tools costing three to five times more.
WriteParrot Verdict
Best value AI SEO content brief tool
4.6
out of 5
Frase offers exceptional value for the price. Its SERP research and content brief features are genuinely world-class. If you can accept slightly weaker AI writing than premium tools, Frase is the smartest budget pick for SEO content teams.
Score breakdown
Pros
- ✓Most affordable entry price in the market ($14.99/mo)
- ✓Excellent SERP research — aggregates top 20 results instantly
- ✓AI content brief generation saves hours of research
- ✓Q&A generation from top-ranking content is unique and useful
- ✓Clean, distraction-free writing interface
- ✓Good integration with WordPress and Google Docs
Cons
- ✗Long-form AI writing quality trails Jasper and GPT-4
- ✗Keyword data is less granular than Surfer SEO or Semrush
- ✗Content scoring not as sophisticated as Surfer
- ✗Limited keyword clustering functionality
What is Frase?
Frase is an AI-powered SEO content platform built around a simple idea: before you write, you should know what the best-ranking pages on Google actually cover. Its core workflow pulls in the top 20 organic results for any keyword, extracts the key topics, questions, and headings, and helps you build a comprehensive content brief in minutes.
Founded in 2018, Frase has become particularly popular with freelance SEO writers and small-to-medium content teams who need serious research capabilities without enterprise price tags.
Key features reviewed
SERP Research Tool
Frase's SERP research aggregates the top 20 ranking pages for your keyword in seconds. You can see each page's word count, headings structure, key topics, and the questions they answer. This is genuinely one of the best research interfaces in the market — clear, fast, and well-organised.
AI Content Brief Generator
With one click, Frase turns its SERP research into a structured content brief with recommended headings, topic clusters, questions to answer, and word count targets. The briefs are publication-ready and reduce the time from keyword to brief from 2 hours to under 10 minutes.
AI Writing Assistant
Frase's AI writing assistant uses GPT-based generation to expand headings, write sections, and produce full article drafts via the Article Wizard. The output is adequate but requires more editing than Jasper. It works best as a starting point rather than a final draft.
Pricing (2025)
Solo
$14.99/mo
4 docs/mo
- ✓ SERP research
- ✓ AI writing
- ✓ Content briefs
Basic
$44.99/mo
30 docs/mo
- ✓ Everything in Solo
- ✓ AI article wizard
- ✓ Integrations
Team
$114.99/mo
Unlimited docs
- ✓ Everything in Basic
- ✓ Team access
- ✓ Priority support
Frequently asked questions
- Is Frase good for SEO content creation?
- Yes. Frase excels at the research phase of SEO content creation — it aggregates top-ranking content for any keyword so you understand what to cover. Its AI brief generation is one of the best in its price range. For teams prioritising research over AI writing quality, it's an excellent choice.
- How does Frase compare to Surfer SEO?
- Frase is significantly cheaper and better at content research and brief creation. Surfer SEO has more advanced NLP-based content scoring and better AI outline generation. Many teams use both: Frase for research, Surfer for optimisation scoring.
- Does Frase have a free plan?
- Frase offers a 5-day trial for $1. There is no ongoing free plan, but the Solo plan at $14.99/month is the most affordable paid option among dedicated SEO content tools.
- Can Frase write full articles automatically?
- Frase has an AI writing assistant that can generate full article drafts using its 'Article Wizard'. The quality is decent for a first draft but requires more editing than output from GPT-4 or Jasper. It works best for informational content.